May 2, 2024
How to Create a Jobs-to-be-Done (JTBD) Product Innovation Strategy
[FULL GUIDE]
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Sep 22, 2023
Analysis Plans and Sample Plans
Constructing Powerful Jobs-to-be-Done Surveys - Part 1 of 8
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Sep 5, 2023
New JTBD Framework: 20 Contexts Related to Installing or Setting up a New Product
My biggest and boldest challenge so far!
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Aug 22, 2023
Using Generative AI to Develop Product Roadmap Themes
Have you ever asked ChatGPT to execute a 5 Why's analysis?
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Aug 3, 2023
Tech's Unceasing Influence on Information Exchange
Let's consider the ongoing, repeating impact of new tech on how we develop, integrate and share information.
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Most Popular
Nov 2, 2022
The organic objectives of "Martech Stack" Customers from a Jobs-to-be-Done Perspective
A fresh look at the market of Marketing - Part 2 of 5
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Nov 1, 2022
Turning a Job Map into a Capability Maturity Model
When asking end-users in an Enterprise to evaluate a JTBD, it might be better to use a format they already understand
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Nov 3, 2022
The two sub-markets of revenue development using Jobs-to-be-Done
A fresh look at the market of Marketing - Part 3 of 5
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Recent
Aug 2, 2023
Qualitative Customer Research: Now Powered by AI
Discover how AI is revolutionizing qualitative customer research in Jobs-to-be-Done, delivering faster and more comprehensive insights.
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Jul 28, 2023
How Can Jobs-to-be-Done Optimize Milk Production?
Another Look at the Arm & Hammer ODI Case Study
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Jul 23, 2023
Should We Trust AI with Jobs-to-be-Done Research?
A Trustworthy Partnership or a Risky Proposition? Let's Find Out!
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Jul 20, 2023
Bosch Circular Saw Case Study Revisited
An AI-Powered JTBD Research Experiment
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Jobs to be Done
The Jobs-to-be-Done community on locals is designed with a purpose in mind, and that is to educate and learn through community engagement. While I created it, this isn't about Mike Boysen. I will share things I want to share, and I hope that you will too.